Delivery service bids farewell, ending its operations involving gorillas
In a significant move, Gorillas, the popular grocery delivery startup, has announced its exit from the Dresden market. The decision to withdraw from Dresden is part of a broader scale-back aimed at cutting costs and consolidating operations, following a series of strategic operational challenges and financial difficulties.
The exit from Dresden was announced in a digital format, and since then, customers in the city can no longer receive grocery deliveries from Gorillas. This withdrawal affects thousands of customers who relied on the service for their daily needs.
Gorillas thrived during the COVID-19 pandemic, but the company has faced significant financial pressures leading to market withdrawals, including in Dresden. The reasons behind Gorillas' exit from Dresden remain unknown, despite the announcement.
In a separate development, Gorillas was acquired by Getir, a rival instant grocery delivery company, last year. Post-acquisition, Getir absorbed Gorillas’ assets and customer base, effectively ending Gorillas as a standalone brand and continuing service under Getir’s branding and infrastructure. This transition aimed at optimizing resources and expanding Getir’s market presence using Gorillas’ previous footprint.
The job cuts at Gorillas were announced in August, with the company citing a decrease in demand as the reason. However, the specific number of job cuts was not mentioned in the announcement regarding Gorillas' exit from Dresden. It has been confirmed that 2500 jobs will be cut, but the exact impact of these cuts on the Dresden operations remains unclear.
The exit of Gorillas from Dresden marks a significant shift in the grocery delivery landscape in the city. As Gorillas continues to restructure and consolidate its operations under Getir, it remains to be seen how this will impact the future of grocery delivery services in Dresden and beyond.
Despite the acquisition by Getir, Gorillas' exit from Dresden highlights ongoing financial difficulties within the company's business operations. This move could potentially impact the technology sector, as advancements in delivery services have been a significant part of recent business growth.
