Continental unveils Crystal microLED center display by Swarovski in CES presentation
In a groundbreaking collaboration, Continental and Swarovski Mobility have introduced the Crystal Center Display, a premium automotive display, at the Consumer Electronics Show (CES) 2024.
The Crystal Center Display, showcased in a private structure exhibit in Central Plaza across from the Las Vegas Convention Center, is more than just an interior design element. According to Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility, it is an experience for users, serving as a key interaction interface in the vehicle.
The display, suspended in a crystal body, creates the illusion that the content displayed is floating freely. This is achieved through the use of microLED panel technology, which provides unprecedented levels of brightness and contrast. The three-dimensional crystal form of the Crystal Center Display features a unique facet cut, developed by Swarovski Mobility, adding a touch of elegance and sophistication.
The tinted crystal element of the Crystal Center Display allows the driver and passengers to see right through to the center console behind it, blurring the boundaries between technology and intuitive interaction. The display is fully embedded in a crystal housing, offering a frameless and semi-transparent look.
The Crystal Center Display is at the heart of the operating concept and information playback, aiming to turn the world of interior design on its head and creating an innovative focal point for premium vehicles of the future. It puts interaction between human and vehicle at the heart of an emotionalized brand experience.
This collaboration between Continental and Swarovski Mobility is part of Continental's numerous solutions that highlight mobility innovations, showcased during CES 2024. The Crystal Center Display is featured in the Brilliant Collection, a collaboration with Motorola, showcasing the Motorola Razr 60 and Moto Buds LOOP Swarovski Edition.
The Crystal Center Display has been short-listed as a CES 2024 Innovation Award honoree in the category of "vehicle tech & advanced mobility". This recognition underscores Continental and Swarovski Mobility's commitment to pushing the boundaries of design and technology in the automotive industry.
In a world where technology and design are increasingly intertwined, the Crystal Center Display represents a significant step forward. It is a key component, aimed at turning the world of interior design on its head and creating an innovative focal point for premium vehicles of the future.
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