Collaboration Established Between Enteractive and BVGroup
BVGroup, the Gibraltar-based online gambling company, has announced a new partnership with Enteractive, a specialist in player reactivation services. The collaboration aims to convert non-funded accounts and reactivate dormant player databases, with the ultimate goal of generating incremental revenue for BVGroup's gaming operations.
Known for their expertise in reactivating inactive gaming customers and converting accounts that have not deposited funds, Enteractive will work with BVGroup to engage dormant players through personalized outreach and communication strategies. This partnership is expected to enhance BVGroup's roster of active and depositing players, increasing overall marketing efficiency across various brands and geographic territories.
"We are delighted to be partnering with Enteractive," said Brent Almeida, CCO of BVGroup. "Their tailored approach is ideal for engaging specific player segments, including converting non-funded registrations and reactivating inactive players."
Enteractive's services are likely to include tailored, data-driven marketing and CRM tools focused on incremental revenue growth by renewing interest in inactive players. The collaboration will target audience groups that are likely to react more positively to direct and personal interaction, with a focus on converting non-funded registrations and reactivating inactive players.
BVGroup, a well-established gaming company since 1997, partners with Enteractive to enhance player loyalty and monetization. The collaboration leverages the power of BVGroup's brand portfolio, including BetVictor, to target untapped segments within the group.
Andrew Foster, Enteractive's CBO, expressed his excitement about working with BVGroup. "We are thrilled to be partnering with a like-minded igaming company like BVGroup," he said. "We look forward to helping them increase player engagement and revenue."
In addition to their work with BVGroup, Enteractive has partnerships with other operators such as Spinwise, Coolbet, and BetCity. The collaboration between Enteractive and BVGroup demonstrates an effective use of player reactivation services in the iGaming industry, positioning Enteractive as a specialist in this niche, collaborating with reputable industry players like BVGroup to enhance customer lifecycle value.
Sports betting and technology convergence is evident as BVGroup, a renowned gaming company, partners with Enteractive, a specialist in player reactivation services. The partnership aims to utilize Enteractive's data-driven marketing and CRM tools, which focus on sports betting and other gaming segments, to renew player interest and generate incremental revenue for BVGroup.
