Businesses Dismayed by Lack of Assistance to Stationery Suppliers
Black Friday, an American tradition, has found its way to the stationary retail sector in North Rhine-Westphalia (NRW), with discount campaigns on the Friday following Thanksgiving. This trend, coupled with the rise of Cyber Monday, observed by online retailers in NRW, has made November the second strongest month for retail sales in the region, trailing only December.
However, it's important to note that the figures provided are not calendar-adjusted values from a monthly economic indicator survey. Despite this, the general trend suggests a seasonal boost in online sales from November into December, a pattern that has been consistent over recent years. This surge is largely driven by the buildup to Christmas and year-end holiday shopping, including events like Black Friday and Cyber Monday.
In NRW, the most populous German state and a significant economic region, this trend applies as well. E-commerce platforms and retailers experience a surge from November into December, with December typically having higher sales due to holiday shopping.
To obtain precise data for NRW specifically across 2015–2020, one would generally consult regional statistical offices such as IT.NRW, market research firms like Statista or EHI Retail Institute, and German online retail associations like the BVDW. Unfortunately, the provided search results do not contain direct data or analysis on the trend of online retail sales in November compared to December in NRW from 2015 to 2020.
The decline of city centers in small and medium-sized cities, such as Neuss, is due to a combination of bureaucratic and fiscal obstacles. This decline is evident in the persistent vacancies in city centers and the difficulties faced by stationary retail in achieving a satisfactory profit margin.
Despite these challenges, online and mail-order retail sales in November have consistently grown since 2015, with a 28.0% increase above the annual average in 2020. In 2020, November retail sales were 7.7% higher than the annual average.
It's worth noting that the gap between November and December sales has been decreasing over the years in NRW retail. In November 2020, real sales were only 4.9% lower than in December of the previous year.
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However, it's important to remember that these data do not capture the effects of varying numbers of working days in the months and the impact of special days. As such, the trends presented here should be interpreted with this caveat in mind.
In conclusion, while the decline of stationary retail in NRW is a concern, the growth of online retail sales is a trend that is likely to continue. Understanding this trend, as well as the challenges faced by stationary retail, is crucial for policymakers, retailers, and consumers alike.
- The surge in online retail sales in November compared to the annual average, evident since 2015, indicates a significant growth in digital finance, impacting the lifestyle and business sectors during the holiday season in NRW.
- Despite the decline in city centers of small and medium-sized cities like Neuss due to bureaucratic and fiscal obstacles, the technology-driven rise in November online sales has resulted in a decrease in the gap between November and December sales, offering a promising lifestyle and business opportunity for online retailers in NRW.
