Black Friday 2015 Set to Break UK Online Spending Record
Black Friday 2015 is set to be a record-breaking day for UK online shopping, with predictions suggesting shoppers will spend over £1bn in a single day. As mobile traffic continues to rise, retailers are urged to ensure their websites can handle the surge and offer a smooth shopping experience.
In 2014, mobile traffic accounted for nearly 60% of all UK online traffic on Black Friday, highlighting the importance of mobile optimisation. Retailers must prioritise simplifying the customer experience and streamlining the checkout process to cater to mobile users.
Stress-testing and load-testing are crucial for retailers to identify and address performance flaws under high traffic conditions. Last year's Black Friday saw several high-profile retailers struggle to handle the demand, leading to server crashes and slow loading times. By simulating different traffic scenarios, retailers can prepare for and withstand the surge, ensuring a seamless shopping experience for customers.
Using a Content Delivery Network (CDN) can also help alleviate traffic at peak points. By slowing down sessions from less likely destinations, CDNs can help distribute the load more evenly, preventing website crashes.
With Black Friday 2015 expected to be the first time UK shoppers spend £1bn in one day, retailers must prioritise website optimisation and performance testing. By learning from past mistakes and implementing necessary measures, retailers can ensure their websites are ready to handle the surge in traffic and provide a positive shopping experience for customers.
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