Benefits of Conference Participation for Creatives: Insights from a Pro within the Field
Hitting the Industry Season with Ilya Volkov, Silver Mercury Network's Program Director
In this fast-paced world, keeping a step ahead is key. One excellent way to keep your finger on the pulse is attending events, such as conferences. But what are the actual perks of participating in these events? We chatted with the savvy Ilya Volkov, Program Director of the Silver Mercury Network, set to rock Moscow from July 3-5.
-Hey, Ilya, why on earth should we go to conferences?
Conferences are the place where ideas turn into real-world action. Our research shows that those who attend industry conferences regularly see swifter career growth. They gain hands-on lessons from professionals shaping the market, directly, not just through articles.
Furthermore, attending conferences keeps you in the loop. You learn about new tools in context, not just as a standalone item. In a world where changes happen faster than they can be understood, this understanding matters.
-Sounds good, but what kind of knowledge is particularly valuable at these events?
Real-world knowledge - practical insights and strategies that work today. That's what we focus on when curating our programs. People want to know what channels truly perform, what approaches work now, and how client expectations are evolving.
For example, this year's Silver Mercury Network program delves into the unison of creativity and technology: AI, fresh targeting formats, and marketing personalization. You'll meet industry pros who have tested these advancements to the core.
-Is networking a legit tool for professionals?
Absolutely. Our internal studies show that over 40% of participants forge new business ties at conferences - these aren't brief, short-term projects but rather long-term partnerships.
Conferences offer a unique chance to step out of your comfort zone. Networking is crucial, especially for freelancers, small agencies, and those in search of new expansion paths. One connection can transform your entire career trajectory.
-Are conferences a direct source of inspiration?
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Yes, inspiration isn't the only benefit - a reboot is too. Hearing success stories, unconventional solutions, and witnessing large-scale industry work gives a strong emotional boost. Many participants later report that this renewed energy spawned ideas for new projects or inspired a change of direction.
Additionally, direct contact with the market assures you that you're not alone. You belong to a community of professionals developing, making mistakes, and learning. This support is crucial during challenging times.*
-How do conferences contribute to building a personal brand?
*Firstly, through action. Participating in discussions, social media posts, and sessions help to build a professional reputation. You're recognized not only as a specialist but as part of an expert community.
In today's world, a personal brand is more than just likes. It's about being recommended, having ideas discussed, and being considered. A conference is an excellent starting point for a such reputation.*
Arguably, the Silver Mercury Network 2025 is a must-visit this year. We strive to create more than just another event. Here you can tap into industrial dialogue, participate in workshops, interact in discussions, and forge new professional connections.*
Our aim is to let each participant leave enriched, feeling like part of something substantial. Only through interaction do real, lasting changes in the industry emerge.*
-What would you say to those still uncertain?
*If you aspire to be part of the industry, aim for growth, and build a strong career - come. Conferences today are not static events. They are interactive discussions, collaborative spaces, and a chance to work with innovations.
Those who keenly engage with the industrial process always have an advantage. Those who hesitate run the risk of being left behind. The world is changing fast - and we need to evolve with it.*
Conferences provide an opportunity to interact directly with people shaping the industry, offering practical insights that can lead to swifter career growth.Attending conferences, especially events focused on creativity and technology like Silver Mercury Network's, could help to forge new business ties and build a recognized personal brand.*Networking at industry conferences can be essential, offering a unique chance to connect with other professionals, which can transform career trajectories and provide inspiration for new projects or direction changes.
