B&O & Ferrari Unveil Limited Red Audio Collection
Danish luxury audio brand Bang & Olufsen (B&O) and Italian motorsport pioneers Ferrari have joined forces to unveil a special, limited collection of products. The B&O Ferrari collection can be exclusively pre-ordered at the Bang & Olufsen store in Lagoona Mall or via 51east.com in Qatar.
Both brands, with rich histories – B&O since 1925 and Ferrari since 1947 – have reimagined iconic B&O products in Ferrari's signature red. The collection includes the Beosound 2, Beoplay H95, Beoplay EX, and Beosound Explore, each featuring Ferrari's Prancing Horse logo or other distinctive design elements.
The Beosound 2 delivers immersive 360-degree audio and is polished to enhance the red shade. The Beoplay EX true wireless earphones boast active noise cancellation and a wireless charging case, with a red Ferrari emblem on the right earbud. The Beosound Explore portable speaker features a black carabiner and a two-layer body anodized in red and black, bearing Ferrari's logo. The Beoplay H95 headphones incorporate Ferrari's jet-black shade and laser-etched logos of both brands, with red titanium speaker grilles. This marks a departure from B&O's traditional approach, with statement pieces inspired by supercars.
B&O CEO Kristian Teär expresses excitement about the collaboration, highlighting the shared history and vision of both brands.
The B&O Ferrari collection is now available for exclusive pre-order in Qatar. These statement pieces combine the luxury and craftsmanship of both brands, offering a unique blend of audio excellence and automotive heritage.
