Axios' Newsletter Success: 1.5M Subscribers, 10M Monthly Visitors
Axios, a leading digital news platform, has mastered the art of email newsletters. With 1.5 million subscriptions across 19 newsletters and 10 million unique monthly visitors, Axios' approach has proven successful. Our website now offers a similar newsletter content workflow, allowing businesses to reach targeted audiences effectively.
Axios' newsletters, Axios AM and Axios PM, summarize stories, enabling readers to spend more time reading the email. Our website's CMS allows creating a similar workflow, making it easy for businesses to create engaging newsletters. Email marketing, used by 81% of small and medium businesses, can significantly increase the likelihood of further engagement with the brand.
Our website offers integrations with popular email marketing platforms like Mailchimp, Sailthru, and WhatCounts, allowing for customization and tailored experiences. Axios also archives full browser versions of newsletters on their site, capturing page view data and traditional web traffic. This strategy can boost open rates, which typically range from 20-30%, and click-through rates, usually between 2-5%.
By adopting Axios' newsletter strategy, businesses can extend their website's content experience back into readers' inboxes. With 49% of consumers open to receiving promotional emails from brands they like, email newsletters serve as a powerful tool for businesses to engage their audience and drive growth.
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