Avito recognizes 34 merchants for completing over 3,000 successful transactions
In the bustling world of online marketplaces, Avito Omsk, a prominent Russian platform, has been making waves with its delivery service. Here's a roundup of some key facts about the service and its impact on the platform.
Avito's delivery service, Avito Delivery, has been a popular choice for sellers and buyers alike. The service, launched recently, now delivers large-sized items weighing up to 200 kg. This expansion has broadened the platform's offerings, making it more attractive to a wider range of sellers and buyers.
The service comes with the "Safe Deal" feature, which allows the buyer to inspect the item upon receipt and refuse it if it doesn't match the description. This feature adds an extra layer of protection for both parties, fostering trust and confidence in the platform.
Avito's delivery service has been a boon for sellers. In the first wave of awards, 34 sellers received the "sales samurai" badge, a company award, and 15,000 bonuses for their outstanding performance on the site. The motivation program for sellers continues to develop, with the annual "Delivery Heroes" awards ceremony set to begin from 2026.
The service seems to be a hit with users too. The most in-demand categories on the platform are clothing, footwear, and accessories. Among the micro-categories, the leaders are "Hunting", "Vinyl Records", and "Books". The popularity of these categories, combined with the delivery service, has likely contributed to the average monthly unique user count, which has been over 26 million since the beginning of the year.
Listings with delivery options on Avito receive 37% more views and 40% more calls and messages. This trend aligns with general e-commerce knowledge, as delivery options tend to increase convenience for buyers, broaden the potential customer base, and foster quicker transactions, leading to higher engagement and sales.
However, for Avito specifically, no direct data or authoritative study was found addressing the comparison between delivery and non-delivery listings regarding views, calls, messages, or sales. If you need precise metrics on Avito’s delivery vs. non-delivery listing performance, it may require accessing Avito’s internal analytics or industry reports focusing explicitly on the Russian marketplace or direct data scraping and analysis of Avito listings.
Avito collaborates with over 7 logistics companies to ensure efficient and timely delivery. The service also offers delivery through 80,000 pickup points and parcel lockers across Russia, making it convenient for buyers to receive their purchases.
In cases where the buyer refuses the item, the funds for the item and delivery are refunded on Avito. If a lost or damaged item occurs, Avito's support service compensates both parties, adding another layer of security for users.
In conclusion, Avito's delivery service is a significant factor in boosting user engagement and listing performance on the platform. While direct comparative data might be scarce, the trends suggest a positive impact on views, calls, messages, and sales due to the convenience and broadened potential customer base that delivery options provide.
What about the possible integration of technology in Avito's delivery service to enhance efficiency and user experience? Perhaps introducing a feature that allows users to track their packages in real-time or even predicting the weather conditions on the day of delivery, ensuring optimal conditions for delicate items.
Moreover, what if Avito were to explore the realm of technology in sports, sponsoring local sports teams or hosting sports-themed events on the platform to attract a wider demographic and foster a sense of community among users? This could potentially lead to increased user engagement and platform growth, much like how delivery options have.
