ASEAN's 700M People Power Creative Economy with UK's Help
The Association of Southeast Asian Nations (ASEAN), comprising Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, is home to nearly 700 million people. This diverse region is evolving its creative economy, with the UK playing a significant role in shaping its strategies.
ASEAN's approach to the creative economy is multifaceted and evolving. It encourages practical initiatives at the local level, with Indonesia's 'Creative Cities Network' using a 'hexahelix approach' involving six active players. The region is developing a 'sustainability framework' to become a global leader by 2045, using a 'multi-stakeholder' approach that engages all government ministries.
ASEAN's creative economy strategies are guided by principles of social inclusivity and environmental protection. They draw from the region's rich cultural heritage and traditional skills. The UK has been actively involved in shaping these policies, reflecting ASEAN's growing confidence and ambition to distinguish itself from other major markets like China and India.
With a combined population of almost 700 million, ASEAN is the world's third-largest market. Its creative economy, built on local culture and community initiatives, is set to grow significantly. The region's evolving strategies and international partnerships, such as with the UK, position ASEAN as a key player in the global creative economy.
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