Armstrong's Brings Dongfeng's Affordable EVs to New Zealand in Late 2024
Armstrong's Group, New Zealand's largest independent automotive retailer, has announced a significant partnership. The company will import and distribute Dongfeng, one of China's 'big four' state-owned carmakers, in the country.
Dongfeng, known for its commitment to sustainability, aims to make zero and low emission vehicle ownership more accessible in New Zealand. The company will launch three new models - Box, Vigo, and 007 - all billed as 'affordable EVs' by Armstrong's. These models are set to hit the stock market today in the last quarter of 2024.
Armstrong's Distribution Limited, the entity handling the import and distribution, will open the first Dongfeng dealerships in Auckland, Wellington, and Christchurch. While specific details about the founders or executive directors of Armstrong's are not available, the company is excited about the introduction of Dongfeng in New Zealand. More specific model news will be released in the coming weeks, and there's potential for the Dongfeng sub-brand Forthing to also enter the New Zealand market.
Dongfeng's entry into the New Zealand market, facilitated by Armstrong's Group, promises to bring affordable electric vehicle options to Kiwi consumers. With a full launch scheduled for late 2024, the automotive scene in New Zealand is set to diversify, offering more sustainable and accessible vehicle choices.
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