Apple's New AI Search to Transform iPhone Queries
Apple is set to revolutionize search on iPhones with its new AI-powered service, which could transform how billions of queries are handled. The tech giant is using Google's Gemini AI model to enhance Siri, Safari, and Spotlight, as its own AI models face delays. Apple's new search engine, World Knowledge Answers, is slated to debut next spring as part of a major Siri overhaul. This update aims to turn Siri into an 'answer engine' that pulls information from across the web, making responses more conversational and accurate. The new planner and summarizer will enable Siri to blend text, images, video, and local results in its responses. The search experience will expand beyond Siri to Safari and Spotlight, providing a consistent AI-powered search across Apple's ecosystem. Brands and businesses will vie for visibility, depending on how Apple's AI systems surface and summarize their news content. Apple's new AI search service, partly powered by Google's Gemini model, is poised to reshape how users interact with iPhones. The upcoming Siri overhaul, including a new planner and summarizer, promises more conversational and accurate news responses. The new search experience will debut next spring, expanding to Safari and Spotlight, and potentially reshaping how brands and businesses approach Apple's platform.
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