Apple in Talks to Integrate Generative AI in iPhones
Apple is in talks with Google and OpenAI to integrate generative AI into future iPhone features. A deal with Google, involving its Gemini technology, could face regulatory scrutiny, similar to the Safari-Google search arrangement. Apple CEO Tim Cook has hinted at generative AI features for WWDC 2024.
Apple, caught off guard by the rapid generative AI advancements, is now seeking collaborations to keep the iPhone competitive. It's considering Google's Gemini engine, which powers AI on Pixel and Galaxy S smartphones. Apple could also work with Anthropic's Claude models and potentially use multiple AI partners. Besides external collaborations, Apple is exploring in-house generative AI development based on Google's JAX framework. Generative AI is set to be a key iOS 18 feature, enabling image and essay generation from simple prompts.
Apple's pursuit of generative AI partnerships signals a significant shift in its strategy. With Google's Gemini and OpenAI's models on the table, and potential in-house developments, Apple aims to deliver cutting-edge AI features to iPhone users. However, regulatory hurdles may arise, as seen with the Safari-Google search deal.
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