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American PC, manufactured domestically, to carry a 20% price premium, suggested by Oculus founder Palmer Luckey. However, to make it competitive, it needs additional features to attract buyers.

Palmer Luckey, renowned for establishing Oculus VR, is currently seeking public opinion on whether individuals would prefer to invest their money in purchasing a laptop that is 'Made in America'.

American PC production advocated by Oculus founder Palmer Luckey - would a 20% price increase...
American PC production advocated by Oculus founder Palmer Luckey - would a 20% price increase entice consumers, or is extra value needed for visibility?

American PC, manufactured domestically, to carry a 20% price premium, suggested by Oculus founder Palmer Luckey. However, to make it competitive, it needs additional features to attract buyers.

In the world of technology, the idea of a 20% price increase for a completely Made in America PC is under consideration, yet its accuracy remains uncertain. According to Tom's Hardware, this intriguing prospect has been brought forth, but several factors make the realization of this vision a complex endeavour.

The author of the article, who hails from the UK, offers insights based on their British experience. A recent poll conducted a few days ago suggests that more respondents are willing to pay 20% more for a PC manufactured entirely in America. The yes column currently leads, indicating a potential market for such a product.

However, it's essential to note that the specific parts that would be included in this Made in America PC remain undisclosed. The interest, it seems, is specifically in the hardware of American-made PCs.

One notable figure expressing interest in this area is Palmer Luckey, the founder of Oculus VR, now part of Meta. His potential involvement adds an exciting twist to the story.

But the road to a fully Made in America PC is fraught with challenges. The globalized nature of semiconductor and component manufacturing makes it capital-intensive and concentrated overseas, with the US making significant efforts to build advanced semiconductor fabs domestically, such as Intel's foundry spinout and TSMC's Arizona fab. However, these remain small relative to global production and are significantly more expensive per unit.

Moreover, critical supply chain dependencies remain on foreign materials and packaging. For instance, advanced packaging substrates like Ajinomoto Buildup Films, essential for AI chips and many modern PC components, are almost entirely produced by East Asian companies, with no independent US source. This represents a single point of failure for domestic semiconductor supply chains.

Manufacturing infrastructure modernization and decarbonization are ongoing but long-term processes. Transitioning to fully domestic production involves overcoming both economic and environmental challenges, requiring strategic federal and state policy support.

The foundry and assembly ecosystem for modern PCs involves many layers (CPU, GPU, memory, PCB, packaging, substrates), creating a complex, international network. Even with increased US investment, scaling up to meet total domestic demand at competitive costs is not currently achievable.

In summary, while the US is investing heavily in reshoring semiconductor manufacturing to improve supply chain resilience and national security, the current manufacturing landscape and cost implications mean that a PC entirely made in America is not yet practical. Achieving this would require significant advances in domestic production capacity, material sourcing, and supply chain integration over many years.

If Palmer Luckey is seriously considering manufacturing a Made in America PC, the product should aim to be more than just a standard laptop with a patriotic symbol. The journey towards a fully Made in America PC is a complex one, but with the right approach, it could revolutionize the tech industry.

[1] https://www.semiconductor.org/about/market-info/us-semiconductor-industry-statistics [2] https://www.semiconductor.org/about/market-info/worldwide-semiconductor-statistics [3] https://www.ajinomoto-global.com/products/solutions/semiconductor/ [4] https://www.whitehouse.gov/briefing-room/speeches-remarks/2021/07/06/remarks-by-president-biden-on-the-american-jobs-plan-in-pittsburgh-pa/

  1. The proposal of a 20% price increase for a fully American-made PC is being contemplated, but its veracity is questionable.
  2. A British author has shared insights from a British perspective, indicating a potential market for American-made PC hardware.
  3. A poll suggests that more people are willing to pay 20% more for a PC manufactured domestically, with the yes column currently leading.
  4. The specific components for this Made in America PC have not been disclosed, but there seems to be interest in the hardware.
  5. Palmer Luckey, the founder of Oculus VR, has expressed interest in the American-made PC sector, adding intrigue to the discussion.
  6. The path to a fully American-made PC is riddled with difficulties, including cost-intensive overseas manufacturing and dependency on foreign materials.
  7. Achieving a PC entirely made in America would require significant improvements in domestic production capacity, material sourcing, and supply chain integration over an extended period.

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