Amazon's Prime Big Deal Days Returns with Same-Day Delivery Focus
Amazon is set to host Prime Big Deal Days, a major shopping event that's been running for four years. This event, an extension of the popular Prime Day, will showcase same-day delivery capabilities and promote Amazon's Rufus AI shopping assistant.
The Prime Big Deal Days event, launched in 2018 to build on the success of Prime Day, is designed to offer more shopping opportunities for Prime members throughout the year. This year's event will emphasize the value of a Prime membership, with a focus on same-day delivery options. Historically, Prime Big Deal Days have delivered strong sales volumes and served as an inventory reset for the holiday season. Additionally, Amazon will use this event to promote its Rufus AI shopping assistant, which uses machine learning to help customers find products more easily.
The Prime Big Deal Days event is a strategic move by Amazon to extend the success of Prime Day and offer more shopping opportunities for Prime members. This year's event will highlight same-day delivery capabilities and promote the Rufus AI shopping assistant, with the aim of driving strong sales and resetting inventory for the holiday season.
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