Airtel collaborates with Perplexity to grant 360 million users a complimentary 12-month Perplexity Pro membership
Bharti Airtel, one of India's leading telecommunications companies, has announced a groundbreaking partnership with Perplexity, an AI-powered search and answer engine. This marks the first Gen-AI partnership in India between a telecom company and Perplexity [1].
Through this collaboration, Airtel's 360 million customers, across mobile, Wi-Fi, and DTH services, will gain access to Perplexity Pro, a premium version offering enhanced capabilities for professionals and heavy users [2]. This partnership aims to make accurate, trustworthy, and professional-grade AI accessible to more people in India [3].
Perplexity Pro offers several advanced features designed for users who require more than basic search—professionals, researchers, students, and anyone needing reliable, real-time, and comprehensive AI-powered knowledge [2]. Key enhancements include higher daily Pro search limits, access to advanced AI models such as GPT-4.1 and Claude, deep research tools, image generation, file upload and analysis, and Perplexity Labs [2][5].
With this partnership, Airtel users can unlock a suite of advanced AI functionalities, such as enhanced daily search limits, document analysis, image generation, and specialized labs, all within a real-time, citation-driven conversational interface [2][5]. To access these benefits, customers simply need to log into their Airtel Thanks app, offering immediate access to these advanced tools at no additional cost during the promotion period [3][5].
Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, announced the partnership, emphasizing its potential to benefit students, working professionals, and household managers [4]. Aravind Srinivas, Cofounder and CEO of Perplexity, stated that with Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done [4].
The collaboration between Bharti Airtel and Perplexity aims to help Airtel customers navigate the emerging trends in the digital world with confidence and ease [5]. It's important to note that the partnership does not mention any changes in the cost of the Perplexity Pro version for Airtel users [6].
In summary, the Perplexity Pro subscription—available to Airtel’s 360 million customers—unlocks a suite of advanced AI functionalities, setting it apart from traditional search engines and offering a smarter, easier way to find information, learn, and get more done [2][5]. Airtel users can continue to avail of this offer by logging in to the Airtel Thanks App.
- Airtel customers, leveraging the Perplexity Pro subscription within the Airtel Thanks app, can now access accurate and professional-grade artificial-intelligence news, opinions, and technology-related insights beyond basic search capabilities.
- As Airtel's premier telecommunications agreement with Perplexity, this partnership aims to democratize access to advanced AI tools and technologies, empowering professionals, students, and households alike to navigate the digital world with a smarter, more efficient search engine.
