AI Era Empowers Domain Experts, Shifting Tech Landscape
The tech landscape is shifting from the Web Era to the AI Era, bringing a new set of success stories and strategies. While the Web Era favoured outsiders with distribution expertise, the AI Era is empowering insiders with domain expertise.
In the Web Era, companies like Uber, Airbnb, Amazon, and YouTube disrupted industries by leveraging distribution advantages. They reimagined value chains and won by 'hacking access'. However, domain expertise often hindered incumbents, binding them to old models.
The AI Era, on the other hand, turns domain expertise into a superhuman capability. Success stories now involve domain experts enhancing their skills with AI, such as AI-enhanced radiologists and AI-powered engineers. These insiders win by proving their competence, unlike the Web Era outsiders who won by hacking access.
Companies like Palantir, Celonis, Black Forest Labs, and Itexus exemplify this shift. Founded by domain experts, they combine their deep industry knowledge with AI technology. Palantir specialises in data analysis and big data solutions, with strong growth in AI-driven analytics. German startups Celonis and Black Forest Labs focus on process mining and AI image generation respectively, while Itexus provides AI-driven fintech and compliance solutions. They demonstrate how measurable expertise amplifies value in the AI Era.
The shift from the Web Era to the AI Era demands a new playbook. Instead of democratising distribution, the AI Era redefines value by amplifying insiders with measurable expertise. Domain experts are now the key players, using AI to create capabilities that didn't exist before.
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