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AI Creates Original Design: DeepMind & Lovegrove Unveil AI-Generated Chair

AI learns Lovegrove's design style. The result? A unique chair that's both functional and artistic.

The picture consists of a sculpture on a building. At the top there are floral designs.
The picture consists of a sculpture on a building. At the top there are floral designs.

AI Creates Original Design: DeepMind & Lovegrove Unveil AI-Generated Chair

A groundbreaking project between DeepMind and designer Ross Lovegrove has resulted in the creation of a chair, from initial digital concept to final, physical product, using generative AI. The collaboration aimed to translate Lovegrove's distinct design style into AI-generated outputs.

The process involved fine-tuning a generative model using Gemini and DeepMind's technology. Lovegrove Studio worked closely with DeepMind, curating a high-quality dataset of Lovegrove's sketches to train the text-to-image model, Imagen. The studio observed and refined the model's responses to specific terms, creating a unique vocabulary to guide the output and align it with Lovegrove's design vision.

The result was an AI-generated chair design that Lovegrove Studio considered an authentic extension of their work. The physical implementation of this design was carried out by a skilled craftsman or manufacturer, transforming the digital design into a tangible, functional piece of art using metal 3D printing.

The project marks a significant step in the integration of AI and design. It demonstrates the potential of generative AI to create original, high-quality designs that reflect a specific artistic style. The collaboration between DeepMind and Lovegrove Studio has opened up new possibilities for AI-assisted creativity in the design world.

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