AI Actor Tilly Norwood Seeks Talent Agency Representation, Sparking Hollywood Debate
Tilly Norwood, an AI-generated character, is making waves in Hollywood as it seeks representation from a talent agency. Billed as the world's first AI actor, Norwood has sparked debate and controversy within the industry, with the Screen Actors Guild (SAG) protesting its potential starring role in acting. The AI's use in film production has been a hot topic recently, following strikes by SAG-AFTRA and video game actors over AI protections.
Norwood is the brainchild of Eline Van der Velden, founder of AI talent studio Xicoia and producer at Particle6 Studios. The AI character has gained significant attention, boasting over 33,000 followers on Instagram, where it shares updates about its 'career' and projects. However, not everyone is thrilled about Norwood's foray into acting. Many Hollywood actors and filmmakers have expressed disapproval, hoping the AI won't secure agency representation.
The debate surrounding AI in acting was reignited last year with the release of 'The Brutalist', a 2024 film that used AI for dialogue. Industry professionals have been grappling with the implications of AI on jobs and creative control. SAG has argued that Norwood is not an actor, lacking human experience and emotion that traditional actors bring to their roles.
As AI continues to make inroads into the entertainment industry, the debate over its role in acting and production is far from over. While some, like Eline Van der Velden, defend AI characters like Tilly Norwood as creative works and art, others worry about the potential impact on human actors' livelihoods. With Norwood actively seeking an agent, the future of AI in acting remains uncertain.
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