Adidas plans to expand its Yeezy stock in August, making the items available through retail partners as well.
Gist: Adidas is set to drop more Yeezy items in August, with the collaboration's profits being donated to organizations tackling hate. The release will include certain Adidas partners selling the products digitally, along with a phased release strategy to manage demand.
Insight: Adidas expects to recoup significant losses from the Yeezy deal, with the first drop selling exceptionally well amidst controversy. The retailer still holds around 400 million euros of leftover Yeezy inventory. The upcoming release features various Yeezy designs such as the Yeezy Slide, Foam Rnr, and Boost 350 V2, 500, and 700. Charitable partners include the Anti-Defamation League, Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft's Foundation to Combat Antisemitism, with some items coming with square blue pins symbolizing unity against antisemitism and hate.
Details: Adidas confirmed that it would unveil more Yeezy inventory in August. This time around, selected wholesale partners will join the release through their digital platforms, along with Adidas' own website and mobile app. The second drop, beginning on a Wednesday, will employ a phased release strategy to manage demand and ensure a premium shopping experience for customers.
Caveat: While Adidas has experienced success in recovering losses from the Yeezy deal, it still faces numerous challenges like increased competition with Nike in the North American market.
Miscellaneous: The search results don't offer specifics about the charities or products involved in the August release. For detailed information, it's best to keep an eye on official Adidas, Yeezy, and reputable sneaker news channels.
- Adidas will unveil more Yeezy inventory in August, with this time around, selected wholesale partners joining the release through their digital platforms.
- The second drop, starting on a Wednesday, will employ a phased release strategy to manage demand and ensure a premium shopping experience for customers.
- The upcoming release features various Yeezy designs such as the Yeezy Slide, Foam Rnr, and Boost 350 V2, 500, and 700.
- The profits from the collaboration will be donated to organizations tackling hate, with charitable partners including the Anti-Defamation League, Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft's Foundation to Combat Antisemitism, with some items coming with square blue pins symbolizing unity against antisemitism and hate.
